Data & customer insights · Sydney
Put your customer data to work.
We help brands understand the customers they have and find the ones they’re missing, by connecting your digital touchpoints with trusted Australian data partners. Privacy built in from day one.
Data partners include Qantas Loyalty · Trusted by brands including eBay and Tourism NT
Four ways we turn data into decisions
Every click, transaction, email and store visit tells you something. We help you hear it.
01
Customer mapping
See where your customers live and what defines each segment, to sharpen media targeting, offers and store locations.
02
Data audit
Uncover the hidden value in your websites, apps, email and social, for your own growth and potential commercial partnerships.
03
Marketing calibration
Learn which tactics work with which audiences across channels, platforms and regions, and improve marketing ROI.
04
Proposition testing
Test new ideas with real audiences before you invest at scale, and build first-party data for future marketing.
Know who your customers really are
Through our Australian data partners we add depth to the customers you already see, and show you the prospects you’re not reaching yet.
Demographics and socioeconomics
Purchase and behaviour intention
Attitudes and values
Media preferences
Location analytics
Our work
eBay 4-minute average sessions
Room Reno: proving eBay sells new
We renovated four rooms on a budget with products bought on eBay, then delivered them as a mobile-first content experience. Connected data showed who engaged, where they lived and which products and price points appealed.
Tourism NT 3+ minute average sessions
Reaching a younger traveller
We turned a new youth strategy into a mobile-first campaign that tested the proposition while it ran, revealing how to reach future visitors, who they compare the NT with and which events draw them.
Privacy isn’t an afterthought
We work with aggregated and de-identified insights wherever possible, and handle any client data under strict controls in line with the Australian Privacy Principles.
Have a project in mind?
Tell us what you’re trying to learn about your customers. We’ll get back to you within two business days.
Catherine@contentconnect.co
+61 404 899 971
Sydney NSW 2000